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AI Agents Are Shopping Your Store (Your CRO Is Invisible) | Raphael Cohen

Published on: 20th June, 2026

Right now, while you read this, an AI agent could be on your store, reading your product pages and deciding whether to recommend you to a real customer. You will not see it in Google Analytics, and everything you built to convert a human is invisible to it.

Raphael Cohen ran product for 150 million people at Waze and has had two companies acquired. Now he is building Haggle (haggl.ai), the infrastructure that lets your store intercept AI buyer agents, negotiate with them, and win the recommendation before they move on. This conversation changed how Andrej thinks about where ecommerce is going.

The shift he is betting on:

Attention used to be the scarce resource you paid Google and Meta for.

AI agents have unlimited attention, so that lever disappears.

The only thing that wins an agent is a genuinely better product and offer.

In this episode:

- Why your urgency timers, pop-ups, and CRO tests do nothing for AI agents

- How AI buyer agents already scrape your store without showing up in analytics

- The "1% of traffic" trap, and why that number is about to 10x again

- How agent-to-agent negotiation works, and why you cannot bribe an agent

- Negotiating against verifiable data: discounts that only unlock for proven high-value customers

- Why heavy discounters should go premium up front and negotiate in the back

- Where brand still wins with agents, and where it stops mattering

- The one zero-risk step every Shopify brand should take this week

Chapters:

00:00 The AI agent shopping your store right now

00:55 Why he left Waze: the ad model is a zero-sum game

06:52 The end of the attention economy

09:15 What agents do on your store that you can't see

14:34 The traffic is already here, and growing 100x

19:09 Can you cheat the system? Negotiating against verifiable data

23:34 Why your CRO is invisible to AI agents

26:57 Why "I'll deal with it at 1%" is a trap

30:00 How Haggle works: agent-to-agent negotiation

34:30 Go premium up front, negotiate discounts in the back

37:23 Does brand still matter to AI agents?

39:01 Who actually deserves a discount: defining your ICP

40:37 How Haggle fits with OpenAI and Google's protocols

42:43 What every Shopify brand should do this week

45:18 Lightning round and where to find Raphael

Connect with Raphael:

Haggle: https://haggl.ai

LinkedIn: https://www.linkedin.com/in/raphco/

Ecom Growth Insider is the podcast for ecommerce founders who want to scale profitably. New episodes on paid media, CRO, offers, pricing, and the operating systems that actually move the needle.

More episodes and newsletter: https://ecomgrowthinsider.com

Work with HoloGrowth: https://hologrowth.com

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About the Podcast

Ecom Growth Insider
Real behind-the-scenes strategies from the trenches of scaling DTC brands. With founders, marketers, and growth experts.
If you're a DTC brand founder, CMO, growth marketer, or operator trying to scale your e-commerce business profitably, this podcast is for you.

Hosted by Andrej Tumachowitsch — founder of the growth agency HoloGrowth — this show goes deep on what actually works to grow online brands in today’s ultra-competitive landscape.

We go way beyond generic advice.

Every episode gives you practical, battle-tested insights directly from 7-, 8-, and 9-figure brand founders, top-tier marketers, and agency operators actively working in the trenches.

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Expect a mix of founder interviews, expert roundtables, solo lessons, and deep dives into what’s working right now in paid acquisition, conversion, and retention.

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About your host

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Andrej Tumachowitsch

I'm the founder of HoloGrowth, a performance-driven growth agency helping e-commerce brands scale profitably to 7- and 8-figures through paid ads.

With years of experience in the trenches of DTC growth, I have worked with over 30 brands worldwide – building, optimizing, and scaling their marketing systems.

As the host of the Ecom Growth Insider podcast, I dive deep with top founders, marketers, and growth experts to unpack what’s really working behind the scenes in the DTC space.

My mission? To bring raw, actionable insights that help brand owners scale smarter.