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The Landing Page Playbook Most Ecom Brands Ignore – with Jeff Park

Published on: 26th June, 2025

Episode Overview:

Most ecom brands are wasting ad spend — not because their ads suck — but because they’re sending traffic to generic product pages that don’t convert.

In this episode of Ecom Growth Insider, I sit down with Jeff Park, founder of Daydreamers Design Studio, an agency helping 7-9 figure brands drive more conversions and higher AOV through high-performing landing pages.

Jeff breaks down the exact landing page frameworks that consistently outperform standard PDPs — and how brands of any size can leverage them to scale profitably.

What You’ll Learn:

  • Why most brands are leaking money by sending paid traffic to product pages
  • The landing page frameworks Jeff uses to double client revenue
  • How to create landing pages that match your top-performing ads (and why that matters)
  • Short-form vs long-form — what converts better in 2025
  • How to build “offer-first” landing pages that increase AOV
  • The role of founder-led storytelling and social proof on your landing pages
  • Why aesthetics don’t matter nearly as much as clarity and copy
  • The most common mistakes brands make with landing pages — and how to avoid them


🔗 Resources & Links:


If you’re spending money on ads… you can’t afford to skip this one.

This episode is packed with tactical advice, real-world examples, and conversion frameworks that every DTC brand needs.


Subscribe, share it with a founder friend, and check out more episodes at:

→ www.ecomgrowthinsider.com

Transcript
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Welcome back.

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Today we're diving

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into a massively overlooked

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growth lever

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and that is landing pages.

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I'm joined by Jeff park,

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founder of Daydreamers

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Design Studio, an agency

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helping seven to nine

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figure ecom brands stop

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wasting ad spend by sending

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traffic to poor PDPs and

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instead turn traffic into

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conversions through custom

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built landing pages.

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Jeff, pumped to

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have you here man.

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How are you doing?

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What's up bro?

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I appreciate you having me.

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Super grateful.

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Spend time, hopefully

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teach something, something

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new, something hopefully

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your audience can receive

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and learn something

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and apply to their brand.

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So grateful to be here, babe.

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Yeah, looking forward to it.

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Let's start with your story.

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So basically how did you

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get into E commerce

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and also creative design?

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Yeah man, there's probably

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like a typical story for

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a lot of people in Ecom.

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I started doing the drop

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shipping stuff.

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Clearly going on YouTube,

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searching of how to make

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money online, found

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dropshipping did that.

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This was back in

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like 2019, 2020.

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And that was like my

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first experience when it

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comes to E comm, like kind

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of just getting immersed

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in the world.

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I was a shitty dropshipper.

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But the one thing that I was

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good at, like the literally

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the one thing was actually

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building really solid pages.

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Even back then landing pages

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funnels wasn't really

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a thing, but me just kind

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of just naturally doing it.

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It wasn't something that I

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like saw people like learn

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from someone specifically,

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but it was kind of

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something that seemed the

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most natural way to

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communicate and sell a

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product online.

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So kind of using like, I

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think back then I used like

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pagefly, the Shopify page,

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builder, I use Rebel now.

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But using that building

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pages, I would average

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like a freaking like 5%

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conversion rate on like

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a shitty product.

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Like my average order value

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was like $70, $80 back

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then, which was like dam

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for someone who didn't

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know anything about it.

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And then of course everything

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in the back end was, was

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a shit show, like customer

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service operations.

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But, but the landing

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pages and funnels was

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like the one thing.

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And then so eventually

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pivoted, started as an

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agency and now just helping

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as many people as I can

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with their landing pages,

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their funnels, their

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websites just to squeeze

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out more of their Aspen,

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and just to help them make

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more money with their

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brand.

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Nice.

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And why didn't you stick

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to drop shipping?

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Yeah, the profit margins

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were, I was feeling

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everywhere else, dude,

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like, like as far as, like

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when I say everything was

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a shit show in the back

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end, like as far as like

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my My, my, my, my static

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ads were good.

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My, my landing like

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everything on the front

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end was solid.

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Back end.

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I wasn't even running

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emails like email marketing.

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I wasn't doing any of that.

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I would rack up a solid list.

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So so the short answer,

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I fucking failed, dude.

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I failed hard.

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You know, I failed with that.

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You know, as far as customer

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service emails, I

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wouldn't even answer them

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until I hired a VA to be

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like yo, there was.

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There'll be hundreds

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of emails.

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I'd be like yo, I need you to

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go through all those because

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I don't want to, don't want

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to deal with that, you know.

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But yeah, I'm

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glad I made the.

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Made the shift.

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Just because of like just

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simply just getting

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messages from people

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like from, from clients

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and brands of just like

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the work that we do is

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something that I'm super

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proud doing.

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And just hopefully just

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getting better each time

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and just being able to be

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of more of service to

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people and help them kind

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of just like execute upon

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their visions, helping them

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manifest the brands that

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they want to kind of share

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with the world.

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So it's been super

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cool and I'm glad that

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I made that shift.

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Nice.

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Yeah.

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And what made you

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focus specifically

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on landing pages?

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I mean you mentioned like

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your ads also looked good.

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Like why didn't

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you go in that.

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In that area?

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I just think.

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I just honestly I don't

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have an answer to that.

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It was something I just,

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just naturally just

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gravitated towards something

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that I like doing.

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So I think that was

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just a reason enough.

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I actually didn't.

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After doing drop shipping I

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actually didn't go straight

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into this agency.

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Like I actually did other

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things as far as like

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building websites for

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like personal brands.

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So even after drop

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shipping I would do like

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web flow builds stuff.

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Like that.

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Which is why replo.

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If you guys aren't familiar

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with that, it's just another

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Shopify page builder app.

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But in my opinion the best

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one and it is like a webflow

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version of or for

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Shopify or like E Commerce.

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So to answer your question,

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just felt like that was

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like my path and something

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that I like doing.

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I felt like I was good at it.

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So it was more.

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So just simply just like let

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me help other people do that

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with things I'm good at.

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Then here we are now.

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Yeah.

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And what would you say is

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broken about how most brands

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handle their landing pages

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or I think like a lot of

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brands don't even have any

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like specific landing pages

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at all.

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They just send all

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the traffic to the product

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page or homepage.

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Yeah man.

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There's a few that

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come to mind.

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Well the first one that you

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brought up is sending all

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their traffic to their

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product pages and even

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homepages, which is insane.

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So the first thing I would

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say is not to, especially

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for brands are just

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starting out but even in

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like the six, seven figure

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mark is like don't act like

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you're an eight, nine

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figure brand who those

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brands can get away with

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because they built so much

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credibility with the ads

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that they're running,

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their, the organic content,

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all that.

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So of course have solid

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product pages, homepages

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collection pages.

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Like that's a given having

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that solid foundation.

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But we want to kind of

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curate your customer journey

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in a way that has continuity

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between where they're

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coming from and the page

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that they land on.

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So like a common term

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that you hear is like post,

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click, experience.

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So like one simple thing

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is just having more

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congruency between the ad

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that you're showing to

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your shoppers, to your

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potential customers and

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then the page that

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they're landing on.

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So something that as

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simple is if you're saying

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one thing in your ad.

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So even to preface, a common

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thing that brands do really

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well is testing new ads.

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Like testing angles,

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testing different creatives.

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Like that's great

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but the one thing that's

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missing is testing or

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developing new pages to go

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alongside those ads.

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So having some more

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continuity and like

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a nice bridge.

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So if you're talking,

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let's say you're like you're

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selling skincare and your,

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your ads are saying

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something about like

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no more acne, right?

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Like your page should,

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should communicate something

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alongside that rather

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than just having a good

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generic PDP that might not

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communicate that, right?

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Because a brand can have one

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product but different angles

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and different creatives

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and different headlines.

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So you want to curate that

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post, click, experience

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that page that they, that

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they are landing on to,

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to be relevant to that.

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Because something that

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one customer, one shopper

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might be interested in,

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another one might not.

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So I say all that to say just

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try not to or to have more

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congruency between the page.

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And that just includes just

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with landing page like

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that gives you the ability

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to accomplish that

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and makes your life easier.

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Especially with the resources

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that we have available.

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Like all these different

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apps like Replo for

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example, even AI chatgpt,

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throwing in your best

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performing creatives and

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then having that spin up

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ideas, different angles

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and stuff like that and

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then just Simply just

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curating, creating pages

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that are congruent to

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that.

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So if there's one thing

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I'll say, is simply just to

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at least be more open

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to testing new pages.

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That's one thing that I

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think brands are a little

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afraid of, just because

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it's something new.

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And I'm not going to lie

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and say it's going to

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work off the first swing,

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but it gives you, higher

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chance to connect with

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the audience better and

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deeply.

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And that I would say is like

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something so simple that

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every brand could be doing

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and should be doing.

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Yeah.

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And why would you say sending

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traffic to, or paid traffic,

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especially to a product

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page or a homepage, often

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a waste of money?

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Is it just like this

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messaging inconsistency?

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Yeah.

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The simple answer is

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the incongruency between

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the overall messaging.

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And one caveat is like

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not trying to say that

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you won't be successful

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sending traffic

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to your product page.

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But the one thing I will say

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to that is maybe the reason

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why it is working for brands

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is because those, shoppers

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that turn into customers,

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for the ones that go to the

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straight to your product

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page are already kind of

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bought in and kind of

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already need that.

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And they've been nurtured

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and they've already know

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your brand, they know what

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product you're selling.

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They, they understand

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the problem that they have.

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So they're looking for

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that immediate solution.

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So one caveat is I'm

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not saying that product

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pages don't work.

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They absolutely, of course

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they fucking work.

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Right?

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Like as far as, like having,

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like that, that, like that

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almost just like

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that bottom of funnel

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sales page, that would

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always consistently work.

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Like, not saying that, but

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as far as the brands that

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we see that succeed, the

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ones that we work with and

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just ones that we study

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from, they kind of segment

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different pages and

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different experiences to

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the types of customers or

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types of audiences that

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they're reaching out to.

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So of course PDP's work

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for the warmer audiences,

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but for the ones that are

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colder, the ones that

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aren't aware of your

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brand, of your products,

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and even potentially the

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problem that they have or

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even the solution that

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you're offering.

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So it's your job to educate

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them and to kind of build

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that, that context to

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teach them why their

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problem is, an actual

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problem and they need to

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actually solve it.

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And then kind of segueing

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and having that frame to

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present your product and

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being like, here's XYZ of

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how your problem is

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relevant and important and

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what can happen if you

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don't solve that problem

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and then here's our

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solution to solving that

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problem.

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So I say all that to say

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kind of segmenting pages

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based on like where your

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shoppers, like where your

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audience is at, like

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internally, mentally, as

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far as like just their

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overall education level.

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As far as do they even

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understand the problem

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that they have?

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Do they under.

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Do they know your brand?

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Because like when you are

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trying to scale, the

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reason why it's hard to

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scale is because they, the

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bigger the audience, the

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less amount of people know

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who you are.

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So it's your job to

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simply just educate them

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on who you are and why your

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brand is the best one for

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their particular solution.

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Yeah.

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And I hope that makes sense.

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Yeah, it does definitely.

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And I'm not sure whether

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you can answer that at all.

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But on average with the

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brands that you're working

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with, what kind of

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differences do you see from

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like when you start working

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with them if they're only

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sending traffic to their

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homepage and their product

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pages and then you come in,

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set up a bunch of landing

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pages, test a bunch of

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stuff like what kind of

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conversion rate differences

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are we talking about?

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Yeah, that I would say is a

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really hard question to

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answer just because

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especially in DTC and E

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commerce, like there's so

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many like variables, so many

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factors even for two brands

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in the same industry.

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Like even those two,

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you can't look at

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them the same way.

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So as far as like what kind

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of conversion rate

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like increase, like

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as crazy as it seems, like

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maybe some brands don't even

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need a landing page.

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Like maybe and this kind of

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goes against everything that

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I'm saying but just, just

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kind of offer like a caveat

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and just to offer that like

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for some brands by not see a

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crazy increase in conversion

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rates.

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But for example there are

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brands that we worked with

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that literally doubled their

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sales by having a curated

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post click experience.

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Like there's for example a

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brand that we worked with,

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supplement brand who were

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stuck at like I think like

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150k a month and then

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after working with us they

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got up to like 400, like

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450 in that month and, and

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was able to spend more on

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ads.

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Like that is the name

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of this game.

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I'm, I'm sure you know,

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helping people or brands

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with their ads is the

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brands that could spend the

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most profit on ads usually

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are the ones that succeed

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or at least beat out the

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ones that can't.

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So so simply just being able

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to spend more and all that.

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So to Answer your question.

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I don't have, or like,

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rather I don't want to

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give like specific

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numbers because I don't

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want to like, like say,

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oh, like for sure if you

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test one page.

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Because the main thing

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is you gotta actually

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put in the reps and test

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different pages.

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Because I'm not gonna sit

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here and like, for the one,

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those of you who are

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listening to this, like, I'm

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not gonna say your first

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page, even your third,

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fourth, fifth page are gonna

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beat out your control.

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But I, at least I can

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guarantee that the more

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that you, build, test and

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iterate, I can almost

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guarantee that it will

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absolutely beat out your

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control page that you

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have right now.

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So it's not about

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what percentage increase

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you will, experience.

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It's more so how diligent

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you can be with actually

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building and testing new

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pages and testing

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different page types,

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layouts, different

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angles, different offers,

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overall messaging.

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And then from there I

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can almost guarantee that

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you will see an increase

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in conversion rate

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or your average order value

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for sure.

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And is there a way for a

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brand to know that their

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website or the landing page

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is the constraint of the

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business and that's what

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they should focus on, to

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grow and to scale, or is it

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just about testing?

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That's a good question.

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My answer to that

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honestly is I feel like all

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brands can always

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improve and get better.

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Like the same way that

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even the best brands are

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the ones that are testing

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the most creatives

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on the, on the ad level.

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Like, that is the mentality

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that you should have when it

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comes to your, your pages.

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Also, of course test more

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creatives than pages

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because just how ad account

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like is set up based

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on your volume of that.

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But I would say if you

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aren't, if your ad account

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isn't spending as much as

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you want it to, I would

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look to your, to your

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pages just for the fact

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that most brands aren't

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even looking at their page

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and thinking that, or even

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just assuming that their

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page is fine.

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And a lot of brands are

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just going straight

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to their ads like, oh, I

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have to fix our ads and do

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this and all that.

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And while that may be true,

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and that probably is for

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sure true, I just think

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something that's just so

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neglected are the actual

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pages, which in my

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opinion, like, is so crazy

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that people don't

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emphasize that enough just

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because that's where your

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shoppers are buying from.

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Like, it's different from

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TikTok shop, for example,

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where they're buying

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right from the ad and

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they click and then they

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buy straight on the

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platform, when it comes

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to Meta, for example,

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like you need to direct

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them to a certain page.

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Like so with that page,

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like that page is your,

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your closer almost.

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Right?

Speaker:

Like the ad itself

Speaker:

is the opener,

Speaker:

but the, but that page

Speaker:

is your closer.

Speaker:

So you need to, to,

Speaker:

to, to kind of understand

Speaker:

that and spend more time

Speaker:

with that.

Speaker:

Yeah.

Speaker:

And I mean we see that a lot

Speaker:

on the, on the ad side that

Speaker:

there are just some brands

Speaker:

where you can have the best

Speaker:

ads in the world and you

Speaker:

try, but it just doesn't

Speaker:

work because they have some

Speaker:

issue on the website or the

Speaker:

land.

Speaker:

They don't have a proper

Speaker:

landing page and we can

Speaker:

send them like the best

Speaker:

traffic to their site and

Speaker:

just no one ends up

Speaker:

buying or they buy just

Speaker:

at very, very low average

Speaker:

order values which makes

Speaker:

it for us impossible,

Speaker:

harder to be pro.

Speaker:

Do your job.

Speaker:

Exactly.

Speaker:

Yeah, yeah.

Speaker:

And like from your

Speaker:

experience, where do most

Speaker:

brands go wrong when they,

Speaker:

when they test new landing

Speaker:

pages or when they try to

Speaker:

create them themselves or

Speaker:

with the web developer?

Speaker:

Like is it copy?

Speaker:

Is it layout,

Speaker:

structure, design?

Speaker:

Yeah.

Speaker:

I would say just to keep

Speaker:

this simple and tactical,

Speaker:

I would say three things,

Speaker:

to focus on.

Speaker:

Because like there's

Speaker:

various things that people

Speaker:

do wrong and again

Speaker:

there's so many nuances.

Speaker:

So yes, it could be copy, it

Speaker:

could be layout, it could

Speaker:

be page type, all that,

Speaker:

I would say to kind of flip.

Speaker:

That is what I've

Speaker:

seen working really

Speaker:

well right now.

Speaker:

The three simple things

Speaker:

have been working well.

Speaker:

The first one is going

Speaker:

to be like that ad

Speaker:

to page congruency.

Speaker:

That's easy.

Speaker:

As far as like your top

Speaker:

performing ad should get its

Speaker:

own matching landing page.

Speaker:

As far as just at

Speaker:

least testing that.

Speaker:

So it's not just one product

Speaker:

page for all audiences,

Speaker:

it's one page per angle or

Speaker:

type of ad or like angle or

Speaker:

message that you're running

Speaker:

hopefully, I mean depending

Speaker:

on the volume that you

Speaker:

have.

Speaker:

Second one is going to be

Speaker:

like offer first pages.

Speaker:

So leading with a really

Speaker:

solid irresistible offer

Speaker:

that you have and in this

Speaker:

case like that will help

Speaker:

your average order value.

Speaker:

So doing anything with like

Speaker:

anchoring price, like,

Speaker:

like as far as if you're

Speaker:

trying to push

Speaker:

subscriptions kind of

Speaker:

offer some sort of free

Speaker:

gift or some sort of like

Speaker:

discount for the

Speaker:

subscription offer to kind

Speaker:

of even position that to

Speaker:

be the no brainer thing, a

Speaker:

lot of brands just offer

Speaker:

like a 10, 15% discount

Speaker:

which is great but

Speaker:

offering a little more.

Speaker:

So like any free gifts,

Speaker:

specific bundles, urgency

Speaker:

positioning should Almost

Speaker:

always do a lot of the heavy

Speaker:

lifting when it comes to

Speaker:

positioning specific offers.

Speaker:

And then the third would be

Speaker:

like short form,

Speaker:

pre sale type pages for your

Speaker:

colder, broader traffic.

Speaker:

So like quick, punchy,

Speaker:

engaging focus pages usually

Speaker:

outperform like the longer

Speaker:

like the sales, pages that

Speaker:

kind of go on and on.

Speaker:

So just having like a short

Speaker:

punchy page that is super

Speaker:

engaging, it's scannable,

Speaker:

it's scrollable, they don't

Speaker:

have to do too much work

Speaker:

when actually going through

Speaker:

the page to understand what

Speaker:

it is you're communicating

Speaker:

and selling.

Speaker:

So just focus on like

Speaker:

specific problems,

Speaker:

your product, social

Speaker:

proof, call to action.

Speaker:

Like it could be as

Speaker:

simple as that.

Speaker:

It could be freaking

Speaker:

four or five sections.

Speaker:

Like it doesn't have

Speaker:

to be like a long page.

Speaker:

So like I would say that

Speaker:

those three, focus on that,

Speaker:

the post click experience

Speaker:

as far as building that

Speaker:

bridge from your ad.

Speaker:

Second focus on your offer.

Speaker:

And then third is just

Speaker:

to go a little

Speaker:

shorter than longer.

Speaker:

Of course.

Speaker:

And again caveat

Speaker:

because there's gonna be

Speaker:

a lot of caveats.

Speaker:

Again there's so

Speaker:

many nuances.

Speaker:

But what I've seen for

Speaker:

most brands, especially

Speaker:

when you're new to landing

Speaker:

pages, you don't need

Speaker:

to go like a long, like

Speaker:

a long ass page.

Speaker:

Just go for shorter,

Speaker:

just hyper specific on

Speaker:

the problem you're solving.

Speaker:

Your solution providing some

Speaker:

sort of proof, credibility,

Speaker:

trust and they go

Speaker:

right into your offer.

Speaker:

Your call to action,

Speaker:

section at the end

Speaker:

and then go from there.

Speaker:

Nice.

Speaker:

And what would you say is

Speaker:

more, more important?

Speaker:

Is it like the design,

Speaker:

the aesthetics or

Speaker:

is it the content

Speaker:

that is on the page?

Speaker:

Yeah, no, I actually

Speaker:

learned this the hard way.

Speaker:

Someone who naturally

Speaker:

likes design

Speaker:

and overall aesthetics.

Speaker:

Design almost never

Speaker:

really matters.

Speaker:

It's, it's all about

Speaker:

the contents, it's all

Speaker:

about what you're presenting

Speaker:

on the page.

Speaker:

So quick thing is

Speaker:

make it scannable.

Speaker:

You don't want to

Speaker:

bombard them with so

Speaker:

much information.

Speaker:

Make it simple to understand,

Speaker:

to skim through.

Speaker:

And simply just focus on

Speaker:

what is being presented.

Speaker:

So again a simple thing that

Speaker:

any brand can implement to

Speaker:

the pages, specific words

Speaker:

that you're saying in the

Speaker:

ads, especially your best

Speaker:

performing ads, you want to

Speaker:

use similar word like words

Speaker:

or phrases that your

Speaker:

customers are saying.

Speaker:

Things that your audience is

Speaker:

resonating from your ads

Speaker:

because that's an indicator

Speaker:

of they're connecting with

Speaker:

what you're saying there.

Speaker:

So it makes the most sense

Speaker:

to apply that logic

Speaker:

to your actual page.

Speaker:

And as far as the idea

Speaker:

of building trust,

Speaker:

credibility being, being

Speaker:

intentional with

Speaker:

what reviews you're

Speaker:

showcasing, what types

Speaker:

of images you're,

Speaker:

you're providing.

Speaker:

If you want to provide

Speaker:

certain visuals like a video

Speaker:

or a gif, like showcasing

Speaker:

how to use the product.

Speaker:

Because some products

Speaker:

require more education

Speaker:

on how it works

Speaker:

and the overall process.

Speaker:

So being mindful of

Speaker:

what you're actually

Speaker:

showcasing visually.

Speaker:

So to answer your question,

Speaker:

it's 100 on content so it's

Speaker:

spending a little more time

Speaker:

and just, just emphasizing

Speaker:

and being intentional with

Speaker:

the types of information,

Speaker:

words, visuals that you're

Speaker:

using and kind of just like

Speaker:

questioning okay, like is

Speaker:

this aligned with what your

Speaker:

audience is thinking and is

Speaker:

this something that they're

Speaker:

looking for?

Speaker:

The best pages I've seen

Speaker:

are answering the

Speaker:

questions and thoughts

Speaker:

that your shoppers already

Speaker:

have in their head and

Speaker:

it's presenting it to them

Speaker:

because they're looking

Speaker:

for that information.

Speaker:

So you want to

Speaker:

give them that.

Speaker:

And like that's where it

Speaker:

becomes fun where you can

Speaker:

get creative with all that

Speaker:

and kind of play around

Speaker:

with the specific content.

Speaker:

Yeah, and I see a lot of

Speaker:

similarities to the paid

Speaker:

ads where especially

Speaker:

smaller brands, but a lot

Speaker:

of E commerce brands in

Speaker:

general, they over

Speaker:

prioritize the aesthetics,

Speaker:

the design that everything

Speaker:

looks on brand.

Speaker:

But in reality it's the

Speaker:

content that is way more

Speaker:

important and the messaging

Speaker:

as you mentioned, the words

Speaker:

that you're using and that

Speaker:

you're just talking to the

Speaker:

customers in their language

Speaker:

and answering their

Speaker:

questions, their objections

Speaker:

and that is like way

Speaker:

converts way better than

Speaker:

just having like a perfectly

Speaker:

designed on brand ad or

Speaker:

landing page.

Speaker:

Yeah, for sure.

Speaker:

And I feel like we're so

Speaker:

lucky to actually have

Speaker:

numbers to back up the shit

Speaker:

that we're thinking

Speaker:

and putting out there.

Speaker:

Like back in the day

Speaker:

like when there'll be

Speaker:

like newspaper ads, like

Speaker:

no one would know if

Speaker:

it's working well.

Speaker:

But the fact that we have

Speaker:

like ad accounts or even

Speaker:

like numbers to back up

Speaker:

things to actually like

Speaker:

instead of us being

Speaker:

emotional and going based

Speaker:

on feeling intuition like

Speaker:

put something out there and

Speaker:

let the numbers and the

Speaker:

data like actually show,

Speaker:

show us like what is

Speaker:

working.

Speaker:

So for example, if you have

Speaker:

an ad that's worked well,

Speaker:

it's fucking working

Speaker:

well for a reason.

Speaker:

So double down on that

Speaker:

and, and, and lean into

Speaker:

that specific angle or that

Speaker:

specific creative.

Speaker:

And it's the same way for

Speaker:

the actual pages it's

Speaker:

simply just going more

Speaker:

of like being more like data

Speaker:

driven, less emotional.

Speaker:

Like that's something I

Speaker:

have to learn also because

Speaker:

I'm someone who's super

Speaker:

like feeling based

Speaker:

intuition, emotional.

Speaker:

But it's simply just like

Speaker:

the fact that we're so lucky

Speaker:

to have numbers attached

Speaker:

to all things that we do.

Speaker:

So we have context and it

Speaker:

allows us to make better

Speaker:

guesses, or just establish

Speaker:

better moves, based on

Speaker:

everything that's working.

Speaker:

So yeah, everything you're

Speaker:

saying is on point.

Speaker:

Yeah, yeah.

Speaker:

And like what kind

Speaker:

of trends are you currently

Speaker:

seeing when it comes

Speaker:

to landing pages?

Speaker:

I think you already touched

Speaker:

on like shorter, punchier

Speaker:

landing pages.

Speaker:

Is there anything else

Speaker:

when it comes to pages?

Speaker:

Leaning more into

Speaker:

social proof.

Speaker:

If you have great customer

Speaker:

reviews, great images

Speaker:

from your, from your

Speaker:

customers, like you should

Speaker:

lean into those more.

Speaker:

In my opinion, your customers

Speaker:

are better salesmen than you

Speaker:

are, than you ever could be.

Speaker:

So leaning into as much of

Speaker:

your customers as

Speaker:

possible, which is why

Speaker:

it's really important to

Speaker:

connect with them deeply

Speaker:

and understand what

Speaker:

problems you're solving

Speaker:

as far as what made a

Speaker:

shopper into a customer.

Speaker:

Because even if you go

Speaker:

through your customer

Speaker:

reviews, they'll give

Speaker:

you all the answers.

Speaker:

Hey, I had this XYZ problem,

Speaker:

but this brand helped me do

Speaker:

xyz and that's exactly what

Speaker:

people are buying into.

Speaker:

So as far as like

Speaker:

I guess that's not even like

Speaker:

a trend, but it's something

Speaker:

that I know for sure

Speaker:

works consistently well.

Speaker:

It's just establishing more

Speaker:

trust and credibility.

Speaker:

There's so many brands out

Speaker:

there now like with people

Speaker:

starting brands because it's

Speaker:

so easy to start brands now.

Speaker:

It's about which brand can,

Speaker:

as cliche as it sounds

Speaker:

like, which brand can

Speaker:

stand out and establish

Speaker:

themselves as the top

Speaker:

brand and top product to

Speaker:

try and to use.

Speaker:

And that comes with

Speaker:

social proof, building

Speaker:

trust, credibility

Speaker:

from endorsement, like

Speaker:

affiliates, co signers,

Speaker:

stuff like that.

Speaker:

But it's all about just

Speaker:

building trust and rapport

Speaker:

and it's the brand

Speaker:

that connect the best

Speaker:

and the ones that consumers

Speaker:

trust the most.

Speaker:

So that, and then like I said

Speaker:

earlier about the offer,

Speaker:

so test different offers.

Speaker:

I really like

Speaker:

offering more value.

Speaker:

So like free gifts is

Speaker:

such an easy one.

Speaker:

Even like if you, if you're

Speaker:

unique, if your unique

Speaker:

metrics don't allow for it,

Speaker:

like even offering things

Speaker:

that have no fulfillment

Speaker:

costs, like free ebooks,

Speaker:

free training guides, of

Speaker:

course depending on what

Speaker:

product you're selling,

Speaker:

even for supplements, like

Speaker:

you're selling like a

Speaker:

testosterone booster, like

Speaker:

having like a workout plan,

Speaker:

workout guide, like videos,

Speaker:

just something that just

Speaker:

adds the overall perceived

Speaker:

value of what you're

Speaker:

offering.

Speaker:

Because people don't have

Speaker:

problems spending money.

Speaker:

Like that's one thing I

Speaker:

noticed is like people

Speaker:

want to spend money.

Speaker:

Like the world that we live

Speaker:

in, people want to spend

Speaker:

money but you have to give

Speaker:

them a reason and give

Speaker:

them the feeling that what

Speaker:

I'm paying for or what I'm

Speaker:

receiving is worth more

Speaker:

and it's val is more

Speaker:

valuable than what I'm

Speaker:

paying for.

Speaker:

And that comes with just

Speaker:

how you frame and how

Speaker:

you position your offer.

Speaker:

So yeah, so offer more

Speaker:

social proof, and just

Speaker:

focusing on like the

Speaker:

specific content say like

Speaker:

those are the big two or

Speaker:

three things to really

Speaker:

focus on when it comes to

Speaker:

building solid profitable

Speaker:

landing pages and funnels.

Speaker:

And I'm curious, do you

Speaker:

also notice how more and

Speaker:

more e commerce brands are

Speaker:

starting to like at the

Speaker:

same time build kind of

Speaker:

like a personal brand or

Speaker:

also implement like more

Speaker:

and more founders story

Speaker:

based content?

Speaker:

Because that's what we are

Speaker:

seeing a lot on the ad side

Speaker:

that the best performing or

Speaker:

fastest growing e commerce

Speaker:

brands, they always have

Speaker:

some kind of founder

Speaker:

personal brand implemented

Speaker:

integrated in there.

Speaker:

Exactly.

Speaker:

Yeah.

Speaker:

And I think even to your

Speaker:

point, that's an amazing

Speaker:

point that you bring up

Speaker:

that comes back to

Speaker:

building trust because

Speaker:

people buy from people and

Speaker:

people want are more

Speaker:

accepting and willing to

Speaker:

buy from people that they

Speaker:

resonate with that they

Speaker:

feel some connection with.

Speaker:

Which is why it makes sense

Speaker:

why even like founder ads or

Speaker:

like VSLs work really well.

Speaker:

Because usually that founder,

Speaker:

not all the time, but a lot

Speaker:

of times founders create

Speaker:

brands based on the problem

Speaker:

that they had and solved it

Speaker:

with the brand that they

Speaker:

created.

Speaker:

So just the fact that

Speaker:

other people probably have

Speaker:

a similar problem to you

Speaker:

that builds that connection.

Speaker:

And then the fact that

Speaker:

you've created a brand

Speaker:

coupled with like even

Speaker:

saying like hey like I had

Speaker:

this problem before I

Speaker:

created this product, it

Speaker:

helped me and it helped

Speaker:

other people as well.

Speaker:

So it just comes down

Speaker:

to just building that

Speaker:

trust, credibility

Speaker:

and just that rapport.

Speaker:

So yeah, that's

Speaker:

a great point.

Speaker:

Yeah.

Speaker:

I mean also authenticity

Speaker:

nowadays like with AI and

Speaker:

like just so many people

Speaker:

starting brands like no

Speaker:

one really knows who to

Speaker:

trust or what kind of

Speaker:

brand to trust.

Speaker:

But if there is a real person

Speaker:

and like I think it will be

Speaker:

even more difficult with all

Speaker:

the AI avatars because at

Speaker:

some point you'll not know

Speaker:

whether it's a real person

Speaker:

or not.

Speaker:

But right now like if you see

Speaker:

that there's a face behind

Speaker:

the brand, a real person,

Speaker:

you automatically trust

Speaker:

the brand way more.

Speaker:

Exactly, exactly.

Speaker:

I think that's something

Speaker:

that in my opinion

Speaker:

brands should lean

Speaker:

into more, especially

Speaker:

founders, that care

Speaker:

about their the brands

Speaker:

but like the products

Speaker:

and believe in it.

Speaker:

You should in my opinion,

Speaker:

put your face to your

Speaker:

brand and, and try

Speaker:

to connect more with it.

Speaker:

So like that includes like

Speaker:

your organic content,

Speaker:

includes running ads with

Speaker:

your face on it and even

Speaker:

potentially like having a

Speaker:

sanction on your page and

Speaker:

your website saying like

Speaker:

hey, like this is about the

Speaker:

brand, like this is the

Speaker:

story behind it.

Speaker:

Right?

Speaker:

Because like people buy into

Speaker:

stories like they, they are

Speaker:

emotionally invested into

Speaker:

that and then from there

Speaker:

it's so much easier to sell

Speaker:

like your products based on

Speaker:

that.

Speaker:

So yeah, like it comes back

Speaker:

to trust, credibility,

Speaker:

authenticity is just

Speaker:

providing that human touch.

Speaker:

And that's the whole point.

Speaker:

Or at least what we like to

Speaker:

do when it comes to pages.

Speaker:

It's kind of replicating

Speaker:

like a face to face

Speaker:

interaction on the page.

Speaker:

And that comes with saying

Speaker:

the different or the

Speaker:

specific phrases, the words,

Speaker:

the things that they're

Speaker:

thinking and reflecting that

Speaker:

onto the pa.

Speaker:

And again, I know I've

Speaker:

been saying this a lot,

Speaker:

but providing that social

Speaker:

proof, like showcasing

Speaker:

your, your customer

Speaker:

images, your reviews,

Speaker:

videos, do that well

Speaker:

because it provides that

Speaker:

visual context for that.

Speaker:

Yeah, that's great.

Speaker:

And now how does your

Speaker:

approach or your process

Speaker:

differ when like a brand, a

Speaker:

brand comes to you and

Speaker:

let's say they're just

Speaker:

starting out and just doing

Speaker:

like 50 to 100k per month

Speaker:

in revenue compared to an

Speaker:

already like established

Speaker:

brand that is already at

Speaker:

eight figures in revenue.

Speaker:

Like what are

Speaker:

the differences?

Speaker:

I think I mentioned this

Speaker:

before but and this is

Speaker:

such like a cliche, like

Speaker:

a simple answer and it's

Speaker:

just doing more of what's

Speaker:

working and also being,

Speaker:

being open to testing new

Speaker:

things.

Speaker:

There's something that

Speaker:

even I'm facing

Speaker:

with my own company.

Speaker:

It's like, it's if something

Speaker:

is working, like a lot

Speaker:

of times as like

Speaker:

humans, I don't know why we

Speaker:

are the way we are.

Speaker:

Like in this it's something

Speaker:

is working and then

Speaker:

we automatically decide,

Speaker:

okay, I can't do that

Speaker:

anymore, let me move

Speaker:

on to the next thing.

Speaker:

It's like no, like try

Speaker:

to milk out everything that

Speaker:

is working and double

Speaker:

down and triple down

Speaker:

and lean into that more.

Speaker:

So if there's a particular

Speaker:

angle that's working

Speaker:

and your ad account

Speaker:

reflects that, why

Speaker:

spin up new angles?

Speaker:

Like go into that more

Speaker:

and create pages for that.

Speaker:

Like lean into that.

Speaker:

So to answer your question

Speaker:

like twofold is it's double

Speaker:

down on what's working

Speaker:

because I'm sure Even

Speaker:

brands that are at like the

Speaker:

50, 100k a month mark, like

Speaker:

you didn't get there for no

Speaker:

reason.

Speaker:

Like there's things that

Speaker:

are working for sure because

Speaker:

you wouldn't have gotten

Speaker:

to that point already.

Speaker:

So lean into what's

Speaker:

working and then also be

Speaker:

open to testing, like

Speaker:

trying new things.

Speaker:

As far as like, if you're

Speaker:

not testing landing pages,

Speaker:

like maybe try it, you

Speaker:

know, like, like it doesn't

Speaker:

hurt, to try it and at

Speaker:

least have context.

Speaker:

And then now you know

Speaker:

it doesn't work or

Speaker:

that specific layout

Speaker:

didn't work, or that

Speaker:

page type didn't work.

Speaker:

But it's not a failure.

Speaker:

It's almost like a lesson.

Speaker:

I actually saw like a rapper

Speaker:

say this like it's

Speaker:

crazy line where it goes

Speaker:

like, there's no failures,

Speaker:

it's only lessons.

Speaker:

If it's a lesson,

Speaker:

it's a blessing.

Speaker:

Like it's like, it's true,

Speaker:

you know, like, so just

Speaker:

having like more of like

Speaker:

just like that beginner

Speaker:

mindset of just wanting to

Speaker:

just trying new things and

Speaker:

being okay with failing

Speaker:

because that's part of the

Speaker:

game.

Speaker:

And last thing I'll say to

Speaker:

answer your question, to

Speaker:

kind of circle back all

Speaker:

this is, in my opinion, the

Speaker:

brands that are most

Speaker:

successful are the ones

Speaker:

that fail the most.

Speaker:

And it comes with

Speaker:

testing new shit.

Speaker:

Yeah, that's so true.

Speaker:

And also the doubling down on

Speaker:

what works, I mean on the ad

Speaker:

side, it's exactly the same.

Speaker:

As you just mentioned, we

Speaker:

have so many brands where

Speaker:

we like test a bunch of

Speaker:

ads, we finally find a

Speaker:

winner and the brands just

Speaker:

want to do completely new

Speaker:

ads, completely new stuff

Speaker:

immediately.

Speaker:

And we always tell them

Speaker:

like, sure, we still want

Speaker:

to test new stuff, but

Speaker:

usually like 80% of the

Speaker:

effort should go towards

Speaker:

something that we know

Speaker:

that will work and just

Speaker:

keep like reiterating

Speaker:

previous winners and then

Speaker:

like the other 20%, they

Speaker:

can go towards like

Speaker:

testing completely new

Speaker:

stuff.

Speaker:

But the majority

Speaker:

should be like doubling

Speaker:

down on winners.

Speaker:

Exactly.

Speaker:

And to circle back to LPs.

Speaker:

I know that this is

Speaker:

the topic of that.

Speaker:

It's, that's why 80% of your

Speaker:

time should be spent

Speaker:

on your above the full top,

Speaker:

like your hero section.

Speaker:

Because that's what like

Speaker:

as far as like what

Speaker:

works, like that's what

Speaker:

people are seeing.

Speaker:

So you want to spend time

Speaker:

on things that, that are

Speaker:

getting the most attention

Speaker:

or getting the eyeball.

Speaker:

So as far as like to kind of

Speaker:

the analogy of like what's

Speaker:

working, like as far as

Speaker:

like your, like your LPs or

Speaker:

landing patients funnels.

Speaker:

That's the section that

Speaker:

people are going to see

Speaker:

like 100% of your

Speaker:

visitors are going to see.

Speaker:

So that's the place you

Speaker:

want to spend the most

Speaker:

amount of time in.

Speaker:

So just kind of circle back

Speaker:

to the time you spend should

Speaker:

be on what's already working

Speaker:

and leaning into that,

Speaker:

double downing on that.

Speaker:

And it's this same thing

Speaker:

honestly for all aspects

Speaker:

of life of course,

Speaker:

business, business but

Speaker:

also in life like just

Speaker:

kind of like leaning into

Speaker:

your strengths and what

Speaker:

you're good at and

Speaker:

what's, what's working.

Speaker:

It's as simple as that.

Speaker:

Yeah.

Speaker:

What's your favorite type

Speaker:

of landing page?

Speaker:

My favorite.

Speaker:

There's one that we did

Speaker:

recently that has been

Speaker:

working really well.

Speaker:

It's like a free gift buy

Speaker:

box where there's a bunch

Speaker:

of brands doing this.

Speaker:

Now we recently did this

Speaker:

for a client that's been

Speaker:

working really well where

Speaker:

there's different tiers.

Speaker:

So let's say you have like,

Speaker:

like different quantities.

Speaker:

So they select 1 quantity,

Speaker:

3 and 5 quantity.

Speaker:

The more that they purchase

Speaker:

as far as like three or

Speaker:

five, the more free gifts

Speaker:

that unlocks and it's

Speaker:

like a stackable tier.

Speaker:

That's been my favorite as

Speaker:

far as like really focusing

Speaker:

on like the offer.

Speaker:

Like kind of playing around

Speaker:

being creative with how you

Speaker:

present offers and making it

Speaker:

like engaging and fun and

Speaker:

almost like a game for

Speaker:

people to want to, to, to

Speaker:

spend more.

Speaker:

And of course it has

Speaker:

to make sense for them

Speaker:

to spend more.

Speaker:

But those type of offer

Speaker:

pages I'm huge fan of.

Speaker:

And then another one is just

Speaker:

like almost like a social

Speaker:

proof page where that page

Speaker:

is just stacked with a

Speaker:

fuckton of social proof

Speaker:

like reviews, images,

Speaker:

videos, that as far as

Speaker:

again building trust.

Speaker:

And I'm not saying that

Speaker:

you're gonna sell them

Speaker:

immediately but at least

Speaker:

kind of just keeping them

Speaker:

on top of mine where then

Speaker:

you can retarget them and

Speaker:

all that.

Speaker:

Just establishing from there.

Speaker:

So offer pages, like pre

Speaker:

sell type pages like a

Speaker:

social proof page and then

Speaker:

even something simple that

Speaker:

every brand could start

Speaker:

with is just like a simple

Speaker:

listicle.

Speaker:

There's so many great

Speaker:

templates out there.

Speaker:

You just copy and paste that

Speaker:

curate the content

Speaker:

for your brand.

Speaker:

But something that's

Speaker:

super simple.

Speaker:

It's like a simple pre sale

Speaker:

listicle just focusing

Speaker:

on like specific USPs that

Speaker:

you have specific things

Speaker:

that you can offer.

Speaker:

And yeah, is there a specific

Speaker:

E commerce brand

Speaker:

that you always look at

Speaker:

for inspiration when it

Speaker:

comes to landing pages.

Speaker:

Oh, there's a lot.

Speaker:

I could actually.

Speaker:

Let me see.

Speaker:

There's a few in particular,

Speaker:

that I feel like

Speaker:

every brand can learn from.

Speaker:

I'm just gonna

Speaker:

list out a bunch.

Speaker:

All right, let's go with you.

Speaker:

Perfect.

Speaker:

Yeah.

Speaker:

So there's Loom deodorant,

Speaker:

there's Dermatology, Carp,

Speaker:

Norse Organics, Alpha line.

Speaker:

It's always good.

Speaker:

Pure Skin Bloom, Snow

Speaker:

Snap supplements,

Speaker:

Elevate, Coco and Eve.

Speaker:

Those are a few.

Speaker:

And then of course like,

Speaker:

just like the top dogs like

Speaker:

Happy Mammoth, Javi, brands

Speaker:

like that, this is, I'm not

Speaker:

affiliated with them.

Speaker:

If you're watching this, I

Speaker:

hope to get like a

Speaker:

referral code but like to

Speaker:

use a cycle like Atria or

Speaker:

Atria A T R I A to study

Speaker:

different ads and

Speaker:

different pages.

Speaker:

But like that's a great

Speaker:

resource that I personally

Speaker:

use to, to, to just see

Speaker:

what brands are doing as

Speaker:

far as different pages.

Speaker:

Studying that kind of getting

Speaker:

a feel for what's, what

Speaker:

other brands are testing.

Speaker:

And you can also see

Speaker:

like how long those

Speaker:

pages are running.

Speaker:

So to kind of get a sense

Speaker:

of whether it's working or

Speaker:

not because brands aren't

Speaker:

going to spend more money

Speaker:

on pages that don't work.

Speaker:

So just kind of using these

Speaker:

different resources that

Speaker:

we're so lucky to have.

Speaker:

So use those because

Speaker:

they're there for a reason.

Speaker:

So yeah.

Speaker:

And do you think for E

Speaker:

commerce brands, like for

Speaker:

average E commerce brands it

Speaker:

makes sense to look at those

Speaker:

huge giants like for example

Speaker:

Apple, when it comes to like

Speaker:

landing page design or

Speaker:

website design or do you

Speaker:

think they're in a

Speaker:

completely different game

Speaker:

just because they have all

Speaker:

of that branding and trust

Speaker:

already tied to the brand?

Speaker:

Yeah, that's a good question.

Speaker:

As far as like taking

Speaker:

specifically what they're

Speaker:

doing, it doesn't make any

Speaker:

sense for a brand that's

Speaker:

like at the six figure mark

Speaker:

to do what these nine figure

Speaker:

brands are doing.

Speaker:

Because what I've seen

Speaker:

a lot of nine figure

Speaker:

brands are sending all

Speaker:

their traffic to pdp.

Speaker:

So that goes against

Speaker:

everything that I'm saying.

Speaker:

Right?

Speaker:

Like fuck me.

Speaker:

But, but like there's,

Speaker:

there's specific nuances.

Speaker:

Like even if they're running

Speaker:

all their traffic pdp,

Speaker:

there's certain things

Speaker:

that even they're doing

Speaker:

on their product pages that

Speaker:

you could take away.

Speaker:

So even like it's actually

Speaker:

a new thing that I saw,

Speaker:

I saw a brand, you know how

Speaker:

the typically for

Speaker:

product pages or even just

Speaker:

product Images itself.

Speaker:

It's like that one by one.

Speaker:

It's like the square image.

Speaker:

Yeah.

Speaker:

There's a brand I saw that

Speaker:

instead of having a

Speaker:

square image, they have

Speaker:

it more like rectangular

Speaker:

eyes so you can fit more

Speaker:

on the above the fold

Speaker:

section.

Speaker:

So like, that's one thing

Speaker:

I saw like a big brand do.

Speaker:

And I'm Like, holy shit.

Speaker:

Like, that's insane.

Speaker:

Like, it's something so

Speaker:

simple that a lot of brands

Speaker:

don't even think of doing.

Speaker:

But those are small

Speaker:

examples or small little

Speaker:

takeaways that you can see.

Speaker:

These big brands do that

Speaker:

you can take away.

Speaker:

I'm not saying to take

Speaker:

away their entire

Speaker:

strategy doesn't make

Speaker:

sense to do that.

Speaker:

But small little elements,

Speaker:

small little things

Speaker:

that they're doing.

Speaker:

And again, put it out there,

Speaker:

see if it works.

Speaker:

And then now you have clarity

Speaker:

and data and context to kind

Speaker:

of back up your intuition,

Speaker:

your theories, your ideas.

Speaker:

So it goes back to just

Speaker:

being okay with

Speaker:

failing and testing new

Speaker:

shit and being okay

Speaker:

with it not working.

Speaker:

Because those brands got

Speaker:

to where they're at by

Speaker:

failing much more than you.

Speaker:

Yeah.

Speaker:

If you could only give

Speaker:

one piece of advice

Speaker:

to any founder listening

Speaker:

about landing pages,

Speaker:

what would it be?

Speaker:

Oh, can I give you two?

Speaker:

Okay.

Speaker:

Yeah.

Speaker:

To build pages

Speaker:

backwards from the ad.

Speaker:

The ad always comes first,

Speaker:

of course, but goes down

Speaker:

to what's working.

Speaker:

Build pages based

Speaker:

on that because ad is

Speaker:

the first thing that

Speaker:

they're gonna see.

Speaker:

Second thing is to write

Speaker:

with like sales intent.

Speaker:

Like focus on clarity

Speaker:

rather than trying

Speaker:

to sound cool or sexy.

Speaker:

Like, instead of trying

Speaker:

to be clever, just actually

Speaker:

write with the intention of

Speaker:

selling your audience

Speaker:

on what is you're selling.

Speaker:

I see.

Speaker:

Like that's a lot

Speaker:

of things that people do.

Speaker:

So build, build pages

Speaker:

backwards from the ad.

Speaker:

Write with sales

Speaker:

intent and not with

Speaker:

like a brand voice.

Speaker:

And one more thing.

Speaker:

Every scroll like section or

Speaker:

each, each part should

Speaker:

answer some sort of pre

Speaker:

purchase question or even

Speaker:

amplify a specific desire.

Speaker:

So again, the things

Speaker:

that they're thinking

Speaker:

already, you should

Speaker:

already answer that.

Speaker:

Or even amplify specific dots

Speaker:

or desires that they have

Speaker:

on each section or

Speaker:

each part of the page.

Speaker:

Like each page to serve

Speaker:

a purpose is

Speaker:

essentially what I'm saying.

Speaker:

And yeah, and just test more.

Speaker:

Just test, test more.

Speaker:

That's it.

Speaker:

Yeah, I always preach that

Speaker:

it's true, like

Speaker:

something that I have to,

Speaker:

to, to, to do as well, even

Speaker:

for my company.

Speaker:

But yeah, it's, it's

Speaker:

being okay with failing.

Speaker:

Double down what's

Speaker:

working and, and just

Speaker:

test more shit.

Speaker:

Yeah, this was great.

Speaker:

Thank you very much.

Speaker:

Where can people learn more

Speaker:

about you, about landing

Speaker:

pages and how can they

Speaker:

get in contact with you?

Speaker:

Yeah, for sure.

Speaker:

You can go to my Twitter.

Speaker:

That's where I'm most active.

Speaker:

Jeffrey Mpark J E F F R E Y

Speaker:

Park my Twitter or X.

Speaker:

YouTube, same username.

Speaker:

And then my website,

Speaker:

daydreamers designstudio.com

Speaker:

you can check out some

Speaker:

of our examples, some

Speaker:

work that we've done for

Speaker:

some of the cool brands.

Speaker:

But yeah, if you guys have

Speaker:

any questions, you could

Speaker:

always DM me on Twitter.

Speaker:

I'm.

Speaker:

I try to answer all them and,

Speaker:

or, or even send me an email

Speaker:

at Jeffay Dreamers, studio.

Speaker:

And yeah, dude, it

Speaker:

was super cool.

Speaker:

Appreciate you having me.

Speaker:

I hope people watching

Speaker:

took something out of this.

Speaker:

Hope this was at least

Speaker:

somewhat valuable to.

Speaker:

To people.

Speaker:

So grateful to be here and I

Speaker:

appreciate the time, man.

Speaker:

Definitely.

Speaker:

Yeah, really valuable.

Speaker:

Thank you.

Speaker:

Hell yeah.

Speaker:

Speak soon.

Speaker:

Peace.

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About the Podcast

Ecom Growth Insider
Real behind-the-scenes strategies from the trenches of scaling DTC brands. With founders, marketers, and growth experts.
If you're a DTC brand founder, CMO, growth marketer, or operator trying to scale your e-commerce business profitably, this podcast is for you.

Hosted by Andrej Tumachowitsch — founder of the growth agency HoloGrowth — this show goes deep on what actually works to grow online brands in today’s ultra-competitive landscape.

We go way beyond generic advice.

Every episode gives you practical, battle-tested insights directly from 7-, 8-, and 9-figure brand founders, top-tier marketers, and agency operators actively working in the trenches.

You’ll learn:
- What separates breakout ecom brands from the ones that plateau
- Paid media strategies that scale on Meta, Google & beyond
- How to use UGC, email, landing pages, and CRO to increase LTV & AOV
- Creative testing frameworks & campaign breakdowns that actually perform
- Smart ways to grow without sacrificing profit margins
- Founder mindsets, systems, and hiring practices that lead to longevity
- And the biggest mistakes brands are making right now (and how to avoid them)

Expect a mix of founder interviews, expert roundtables, solo lessons, and deep dives into what’s working right now in paid acquisition, conversion, and retention.

No fluff. No recycled advice. Just proven strategies to grow your ecommerce brand.

If you're tired of surface-level podcasts and want unfiltered access to the tactics and lessons real brands are using to scale — hit subscribe and join us inside the Ecom Growth Insider.

About your host

Profile picture for Andrej Tumachowitsch

Andrej Tumachowitsch

I'm the founder of HoloGrowth, a performance-driven growth agency helping e-commerce brands scale profitably to 7- and 8-figures through paid ads.

With years of experience in the trenches of DTC growth, I have worked with over 30 brands worldwide – building, optimizing, and scaling their marketing systems.

As the host of the Ecom Growth Insider podcast, I dive deep with top founders, marketers, and growth experts to unpack what’s really working behind the scenes in the DTC space.

My mission? To bring raw, actionable insights that help brand owners scale smarter.