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The 2 Highest-Leverage Tasks for Ecom Founders This Year

Published on: 14th January, 2026

If you’re an ecommerce founder heading into 2026…

You don’t need 50 things on your to-do list. You need two.

In this short solo episode of Ecom Growth Insider, I break down the only two tasks you should obsess over to drive serious revenue this year:

  1. Creative output and diversity
  2. Irresistible offers that actually convert

Here’s what you’ll learn:

  1. Why most ad accounts fail before Black Friday even begins
  2. How to test dozens of creatives without burning out
  3. The power of UGC, whitelisting, and creator-led ads in 2025
  4. Why your 10% off discount won’t cut it this year — and what to offer instead
  5. How to use ChatGPT to generate high-converting offers in minutes
  6. The simple testing process to find your breakout combo of offer + ad

If you want to crush Black Friday without overcomplicating your strategy — this episode gives you a focused plan you can actually implement.

🎧 Listen now, take notes, and simplify your growth.

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About the Podcast

Ecom Growth Insider
Real behind-the-scenes strategies from the trenches of scaling DTC brands. With founders, marketers, and growth experts.
If you're a DTC brand founder, CMO, growth marketer, or operator trying to scale your e-commerce business profitably, this podcast is for you.

Hosted by Andrej Tumachowitsch — founder of the growth agency HoloGrowth — this show goes deep on what actually works to grow online brands in today’s ultra-competitive landscape.

We go way beyond generic advice.

Every episode gives you practical, battle-tested insights directly from 7-, 8-, and 9-figure brand founders, top-tier marketers, and agency operators actively working in the trenches.

You’ll learn:
- What separates breakout ecom brands from the ones that plateau
- Paid media strategies that scale on Meta, Google & beyond
- How to use UGC, email, landing pages, and CRO to increase LTV & AOV
- Creative testing frameworks & campaign breakdowns that actually perform
- Smart ways to grow without sacrificing profit margins
- Founder mindsets, systems, and hiring practices that lead to longevity
- And the biggest mistakes brands are making right now (and how to avoid them)

Expect a mix of founder interviews, expert roundtables, solo lessons, and deep dives into what’s working right now in paid acquisition, conversion, and retention.

No fluff. No recycled advice. Just proven strategies to grow your ecommerce brand.

If you're tired of surface-level podcasts and want unfiltered access to the tactics and lessons real brands are using to scale — hit subscribe and join us inside the Ecom Growth Insider.

About your host

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Andrej Tumachowitsch

I'm the founder of HoloGrowth, a performance-driven growth agency helping e-commerce brands scale profitably to 7- and 8-figures through paid ads.

With years of experience in the trenches of DTC growth, I have worked with over 30 brands worldwide – building, optimizing, and scaling their marketing systems.

As the host of the Ecom Growth Insider podcast, I dive deep with top founders, marketers, and growth experts to unpack what’s really working behind the scenes in the DTC space.

My mission? To bring raw, actionable insights that help brand owners scale smarter.